Engaging Returning Students
Texas Woman’s University Campaign
Client: Texas Woman’s University TWU
CHALLENGE:
Texas Woman’s University sought to improve engagement and retention among returning students between 2014 and 2016. The university needed a strategic approach to reconnect with students, provide essential resources, and encourage re-enrollment. The challenge was to create a campaign that effectively leveraged digital channels to deliver personalized, impactful messaging while maintaining consistency across platforms.
WHAT WE DID:
We developed and executed a comprehensive digital campaign across TWU’s social media channels and email marketing platform. Our strategy included targeted email sequences tailored to different student segments.
The campaign spanned two years, consistently optimizing content based on engagement metrics to maximize impact.
Results
✅ 38% increase in email open rates: Our targeted email sequences led to a significant boost in engagement, ensuring key messages reached returning students effectively.
📈 52% higher social media engagement: Interactive content and strategic messaging drove more likes, shares, and comments across TWU’s platforms.
🎓 21% increase in returning student re-enrollment: The campaign successfully contributed to higher retention rates, reinforcing TWU’s connection with its student community.