How Smart Event Teams Are Scaling Engagement on Autopilot

Jonathan Mohhebali
Jul 8
2 min read

Planning a great event is only half the battle.

What happens after the lights go down? Are you capturing attendee data? Following up effectively? Turning hype into long-term loyalty?

If you're still doing things manually—or not at all—you’re missing huge opportunities for growth.

At Glasshouse, we work with event organizers, venues, and brand teams to fix this fast.

How? By bundling three powerful AI-powered workflows that run behind the scenes to boost attendance, engagement, and ROI.

📥 1. ATENDEE CAPTURE WORKFLOW

Most events collect little to no usable data. We flip the script.

Using branded QR codes, and custom landing pages, we help you gather contact info from every attendee—instantly and automatically.

No clipboards. No guesswork. Just clean, usable data flowing right into your CRM or email list.

⚡ 2. ATENDEE NURTURE WORKFLOW

Now that you’ve got their attention, keep it.

Our workflows trigger automated messages during your event—like welcome texts, surveys, or even live polls—to boost interaction and make every guest feel like a VIP.

It’s the easiest way to spark buzz, improve the experience, and gather real-time insights.

📬 3. Post-Event Follow-Up & Upsell

The event is over—but your marketing isn’t.

Glasshouse automates follow-up messages that thank attendees, share content (like event photos or recap videos), and offer time-sensitive promotions to drive new revenue.

Want more 5-star reviews, social shares, and repeat guests? This is how you get them.

💡 Why It Works

These 3 workflows work together to turn each event into a marketing engine. You don’t need to hire more staff, run more ads, or do more manual outreach. You just need to plug in a smarter system.

And the best part? You’ll start seeing results in less than 30 days.